Our Review Process

Our critiques are based mostly on intensive analysis and, when doable, hands-on testing. Each time you make a purchase order by means of considered one of our independently-chosen hyperlinks, we’ll obtain a proportion of the proceeds. Read extra about how we’re supported right here.

We’ve rated Felix on ingredient high quality, species-appropriateness, recollects, and extra. Read our Felix cat meals overview to find out how this model stacks up.

The We’re All About Cats Standard—Rating Felix On What Matters

We’ve rated the model on six key standards for high quality. Here’s the way it charges in every of those six essential areas.

Ratings

  • Species-Appropriateness – 6/10
  • Ingredient Quality – 4/10
  • Product Variety – 6/10
  • Price – 7/10
  • Customer Experience – 5/10
  • Recall History – 9/10

In whole, we give Felix cat meals a 37 out of 60 score or a C+ grade.

About Felix

If you’re a cat proprietor within the UK, you’ve heard of Felix. A European cat meals model owned by Nestle Purina PetCare, Felix is a part of the weight loss program of greater than one-third of all cats within the UK (based on Purina’s web site). Though initially a dry cat meals model, Felix now completely presents moist cat meals varieties.

While Felix could also be one of the vital standard cat meals manufacturers within the UK now, that wasn’t at all times the case. In reality, it was nearly delisted by main retailers for poor gross sales within the Nineteen Eighties. Felix was relaunched in 1989 with a brand new mascot – a black and white cat named Felix. By 1996, Felix had overtaken the prior model chief within the UK (Whiskas) and stays one of many greatest manufacturers within the UK.

Sourcing And Manufacturing

Originally produced in Biggleswade, Bedfordshire, the Felix cat meals firm has modified producers a number of occasions over time. Most not too long ago, the model was bought to Nestle in 1997. We weren’t capable of decide precisely the place Felix merchandise are made, however most Purina merchandise appear to be manufactured within the US and Canada.

Purina states that the standard and security of their merchandise is their number-one precedence. They perform 300 assessments on their uncooked supplies and packaging supplies on daily basis together with 1,100 checks per day throughout the manufacturing course of and on completed merchandise. They’ve additionally employed a third-party lab to research samples of Felix merchandise for heavy metals, mycotoxins, and different contaminants with no points.

Recall History

While the Purina firm isn’t any stranger to product recollects, we weren’t capable of finding any data to recommend the Felix model has ever been recalled. There have been buyer considerations over the previous yr about cats refusing Felix merchandise or turning into sick after consuming them, however no recall has been issued.

In reality, Purina has printed a press release titled, “Keeping Pets Safe – The Facts About Felix Cat Food,” which addresses these considerations. In it, Purina feedback, “There is no evidence to support a link to our foods and no quality or food safety issues have been found with our Felix products. Any claims to the contrary are not based on fact.”

What Kinds Of Cat Food Does Felix Offer?

Felix is a moist food-only model within the UK. As of 2018, all moist meals made for the UK market are bought in pouches fairly than tins. Most of their moist meals are packaged in jelly or gravy, that includes flavors like hen, beef, lamb, and fish. Felix presents quite a lot of recipes for all life levels and a number of other kitten meals.

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What Do Customers Think Of Felix Cat Food?

Customer critiques for Felix cat meals have taken a dive over the previous yr or so. While Purina admits to altering their system not too long ago, they declare that the one change they made was to the product’s look. They eliminated the colorants, however in any other case made no adjustments to the recipe.

Whether that is true or not is tough to discern, although it’s clear that many shoppers are dissatisfied with the model proper now. Purina’s score on TrustPilot within the UK has tanked to 1.1 out of 5 with just below 350 critiques – over 90% of reviewers have given the model a 1-star or “bad” score.

That being stated, some prospects are completely proud of the model and have been feeding it to their cat for years with no points.

Let’s check out a number of critiques from TrustPilot for Felix.

Positive Reviews

My cat gained’t eat anything!!!! My cat loves it! Tried her on different merchandise earlier than and she or he would simply flip her nostril up. Considering she was a stray I’d have thought she would have ate something! No! It must be something Purina! Sge loves pretty much as good because it seems to be. Felix GoodyBag. Purina One Bifensis. Doubly Delicious. Her coat is so delicate and she or he now seems to be fantastic! I’d not give her anything! Well she wouldn’t eat it anyway!”– Joy Childs, January 2021

“Seems to be some scaremongering going on here. Both my cats are zooming around the house at the speed of light on Felix as good as it looks? Not one that follows scary things on Facebook, rather the facts.”– Sarah, August 2021

Negative Reviews

“Two cats was vomiting daily, scratching daily and had diarrhoea after eating Felix cat food. Switched to another brand (after carefully looking at the ingredients) and this has stopped. I understand there was an ingredient change that caused this, ie. sugar. I fail to understand why you would add an ingredient that is ok for humans but to add to feline food that has caused a catastrophic and possibly fatal consequences.”– Choy Lai Cheung, October 2021

“I’ve been feeding my cat Felix Doubly Delicious for the past four years with no problems, suddenly once she had started on the ‘new recipe’ which claims only colourants have been taken out she started to leave most of the food and was being sick most days. I just thought she unwell, took her to the vets who did blood work and could find nothing wrong with her. They suggested a bland food so for a few days I fed her home cooked and she was fine within a day. I then started to feed her the Felix again and within 2 days she became sickly again.”– Angela, October 2021

Felix Cat Food – Top 3 Recipes Reviewed

#1 Felix Doubly Delicious Ocean Recipes In Jelly

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The Doubly Delicious line of merchandise from Felix guarantees “mouth-watering tastes and textures” that style pretty much as good as they appear. The bother is all that supposed style seems to come back from some fairly questionable elements.

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Sold in a four-pack of flavors, these ocean recipes are named for contemporary fish like saithe, salmon, herring, trout, cod, and mackerel. Unfortunately, none of these elements seem anyplace on the elements record. The major elements are meat, fish, and animal derivatives – in different phrases, the leftovers of the human meals trade. These elements should still be suitable for eating, however they’re the components of the animal people don’t wish to eat.

Overall, this recipe may be very by-product heavy, full of vaguely named animal elements and vegetable proteins.

Ingredients

Meat and Animal Derivatives, Vegetable Protein Extract, Fish and Fish Derivatives, Minerals, Various Sugars.

Guaranteed Analysis

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Crude Protein: 11.5%

Crude Fat: 2.5%

Crude Fiber: 0.05%

Moisture: 82%

Ash: 2.25%

Dry Matter Basis

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Protein: 63.89%

Fat: 13.89%

Fiber: 0.28%

Carbs: 9.44%

Caloric Weight Basis

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Protein: 59.67%

Fat: 31.5%

Carbs: 8.82%

Ingredients We Liked Ingredients We Didn’t Like Common Allergens
None Meat and Animal Derivatives
Vegetable Protein Extract
Fish and Fish Derivatives
Various Sugars
Fish

Pros

  • Contains negligible carbohydrate
  • Rich in moisture to assist hydration
  • Affordably priced

Cons

  • No high-quality or named elements
  • High inclusions of by-products
  • Includes important plant protein content material
  • Contains added sugar

#2 Felix As Good As It Looks Meaty Selection In Jelly

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Though this selection pack accommodates flavors like hen, duck, pork, and ham, the elements and assured evaluation are an identical to the earlier product. All we see are meat, animal, and fish derivatives together with vegetable protein extract.

If you check out the product label for every taste, you’ll see that 4% of these meat and animal derivatives in every recipe come from the animal named within the taste. For instance, the Chicken in Jelly recipe lists meat and animal derivatives as the primary ingredient however notes (of which hen 4%).

Again, we are able to’t say for positive that these vaguely named elements are of poor high quality, however we have now cause to imagine they’re not. As a common rule, we don’t advocate any pet meals product that doesn’t comprise a high-quality supply of named animal protein as the primary ingredient.

Overall, this recipe may be very by-product heavy, full of vaguely named animal elements and vegetable proteins.

Ingredients

Meat and Animal Derivatives, Vegetable Protein Extract, Fish and Fish Derivatives, Minerals, Various Sugars.

Guaranteed Analysis

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Crude Protein: 11.5%

Crude Fat: 2.5%

Crude Fiber: 0.05%

Moisture: 82%

Ash: 2.25%

Dry Matter Basis

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Protein: 63.89%

Fat: 13.89%

Fiber: 0.28%

Carbs: 9.44%

Caloric Weight Basis

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Protein: 59.67%

Fat: 31.5%

Carbs: 8.82%

Ingredients We Liked Ingredients We Didn’t Like Common Allergens
None Meat and Animal Derivatives
Vegetable Protein Extract
Fish and Fish Derivatives
Various Sugars
Fish

Pros

  • Contains negligible carbohydrate
  • Rich in moisture to assist hydration
  • Affordably priced

Cons

  • No high-quality or named elements
  • High inclusions of by-products
  • Includes important plant protein content material
  • Contains added sugar

#3 Felix Tasty Shreds Farm Selection Wet Cat Food

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The Tasty Shreds line from Felix contains moist cat meals pouches stuffed with “tender shredded pieces in a tasty gravy.” The Farm Selection selection pack contains beef, hen, duck, and turkey taste.

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What units the Tasty Shreds line of merchandise aside from the opposite product strains is that it’s marketed for being free from added coloration, taste, and preservatives. Unfortunately, the precise high quality of those merchandise doesn’t seem like any larger. They’re nonetheless stuffed with meat and animal derivatives, fish and fish derivatives, and now derivatives of vegetable origin.

Compared to 12% meat and animal derivatives from the primary recipe, and 14% from the second, the Tasty Shreds line of merchandise accommodates 18% meat and animal derivates. About 4% of that comes from the animal named within the taste (i.e., beef, hen, duck, or turkey).

Though extra of the product seems to come back from animal elements, the carbohydrate content material is definitely a little bit bit larger. We additionally don’t love the vaguely named “oils and fats” added on this recipe.

Overall, this recipe may be very by-product heavy, full of vaguely named animal elements and vegetable proteins.

Ingredients

Meat and Animal Derivatives, Vegetable Protein Extracts, Fish and Fish Derivatives, Various Sugars, Minerals, Oils and Fats, Derivatives of Vegetable Origin.

Guaranteed Analysis

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Crude Protein: 13.5%

Crude Fat: 2.6%

Crude Fiber: 0.05%

Moisture: 78%

Ash: 2.6%

Dry Matter Basis

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Protein: 61.36%

Fat: 11.82%

Fiber: 0.23%

Carbs: 14.77%

Caloric Weight Basis

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Protein: 58.53%

Fat: 27.38%

Carbs: 14.09%

Ingredients We Liked Ingredients We Didn’t Like Common Allergens
None Meat and Animal Derivatives

Vegetable Protein Extract

Fish and Fish Derivatives

Various Sugars

Fish

Pros

  • Contains negligible carbohydrate
  • Rich in moisture to assist hydration
  • Affordably priced

Cons

  • No high-quality or named elements
  • High inclusions of by-products
  • Includes important plant protein content material
  • Contains added sugar

How Much Does Felix Cat Food Cost?

Felix is an inexpensive cat meals model much like low cost and grocery retailer manufacturers like Whiskas and Meow Mix. For a 20-pack of 100g pouches, you’ll pay about £10, or about £0.50 per pouch.

Overall, Is Felix Cat Food A Good Choice?

Though Felix seems to supply a modest number of product selections, they’re all practically an identical if you break them right down to the record of elements. They do provide a number of completely different textures and a few merchandise are available gravy versus jelly, however they’re all made with the identical vaguely named meat and fish elements with a smattering of vegetable protein extract, fat and oils, and added sugars.

Felix could also be an inexpensive model of cat meals that some cats appear to love, however latest buyer considerations trigger us to query whether or not the low price ticket is definitely worth the threat. The solely good issues we have now to say in regards to the model are associated to the low carb content material and excessive moisture content material of their recipes. Overall, you are able to do quite a bit higher than Felix cat meals and doubtless for the same value level.

Where Is Felix Cat Food Sold?

Because Felix is a UK model, the perfect place to purchase it’s in native pet shops within the UK or from UK-based on-line retailers. You can store for Felix on-line at The Pet Express, PetStore.co.uk, or VetShop.co.uk.

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